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Sitecore’s Acquisition of Scrunch: Why This Changes the Future of Digital Experience
For nearly two decades, digital marketing revolved around a familiar formula: Create content → Rank on Google → Drive website traffic → Convert visitors. That model is rapidly changing. Today, millions of buying decisions begin inside AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—often before a customer ever visits a website. Recognizing this…