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  • First party cookies and Sitecore Website

    First party cookies and Sitecore Website

    First-party cookies play a crucial role in enhancing the user experience and functionality of a Sitecore website. Here are some ways in which first-party cookies can benefit a Sitecore-based site: Overall, first-party cookies are a foundational element in creating a personalized and seamless user experience on a Sitecore website. They allow the platform to remember…

    September 21, 2023
  • Google’s Algorithm Update: Navigating the Shift Away from FAQ Page Preference

    Google’s Algorithm Update: Navigating the Shift Away from FAQ Page Preference

    With the latest Google Algorithm update, Google has decided to not give preference to FAQ pages in search results. I don’t even have a count on the number of pieces of advice I would have given in the past to include FAQs in a website to get preferences in FAQ pages. This change marks a…

    August 15, 2023
  • Sitecore for SEO Professionals

    Sitecore for SEO Professionals

    As an SEO professional, you should be well-versed with Sitecore, a leading content management system (CMS) that can help you optimize your website for search engines. With its advanced features and capabilities, Sitecore offers several tools that can make your job easier and help you achieve better SEO results. Here are some of the capabilities…

    August 9, 2023
  • Steps on How to Connect Your Sitecore Website to GA4

    Steps on How to Connect Your Sitecore Website to GA4

    This blog post will guide you through the steps on how to connect your Sitecore website to GA4, including the reasons for businesses to make the move and implementing effective tagging. In today’s digital landscape, businesses rely heavily on data-driven insights to make informed decisions and optimize their online presence. Google Analytics has been a…

    July 10, 2023
  • The Significance of Work-Life Balance: Prioritizing Health and Well-being

    The Significance of Work-Life Balance: Prioritizing Health and Well-being

    Do you have a lot of to dos to finish? Are you always working or thinking about work? Are you missing your social life with your loved ones? Are you not able to take out time for your physical and mental well-being? If the answer to the above questions is a yes, then please continue…

    June 9, 2023
  • Prioritizing User Stories in Agile: A Product Owner’s Perspective

    Prioritizing User Stories in Agile: A Product Owner’s Perspective

    As a Product Owner in an Agile environment, one of your crucial responsibilities is prioritizing user stories effectively. Prioritization ensures that the development team focuses on the most valuable work, maximizing the value delivered to the business and customers. In this article, we will explore different criteria for prioritizing user stories and discuss essential Agile…

    June 6, 2023
  • Step-By-Step Guide To Add HrefLang Tag To Your Sitecore Website

    Step-By-Step Guide To Add HrefLang Tag To Your Sitecore Website

    What is Hreflang Tag? The hreflang tag is an HTML attribute used to specify the language and regional targeting of a webpage. It is primarily used for international and multilingual websites to indicate the language and geographical variations of content available on different versions of the same page. The hreflang attribute is typically added to…

    June 6, 2023
  • How to Leverage Sitecore to Personalize Digital Experiences

    How to Leverage Sitecore to Personalize Digital Experiences

    Sitecore is a powerful platform for marketing professionals that enables them to provide personalized experiences to their customers. Personalization is an important aspect of digital marketing because it helps to create a more relevant and engaging experience for the user, which in turn increases conversion rates and customer satisfaction. In this article, we will explore…

    May 8, 2023
  • Sitecore DXP Solutions For Product Managers

    Sitecore DXP Solutions For Product Managers

    In this blog post, I am going to talk about the Sitecore digital experience platform (DXP), one of the top DXP providers in the market. If you’re looking to enhance your company’s digital experiences, Sitecore’s DXP might be the solution you need. Here’s why: Sitecore’s DXP offers a wide range of features that can help…

    April 18, 2023
  • Unlocking Success on LinkedIn: Tips to Boost Your Visibility and Build Your Brand

    Unlocking Success on LinkedIn: Tips to Boost Your Visibility and Build Your Brand

    For many professionals, LinkedIn is a crucial platform for building their personal brand, networking with colleagues and potential clients, and growing their businesses. However, not everyone experiences success on the platform. Some people struggle to gain traction, feeling like they’re posting into the void with little engagement, visibility, or leads. This can be a frustrating…

    March 23, 2023
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© Rachna Gupta

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