With a global presence, organizations need the flexibility to have a multi-language website. Whether you are trying to obey a law or want to meet your sales target, having a presence in a different language ensures that you reach your users from various countries in their preferred communication language.
Sitecore gives you the wings to easily manage a website in different languages.
How does Sitecore CMS make language translations easier for you?
1- You can create multiple languages and culture variations. For example, en-us or en-gb.
2- You can maintain different language versions. You can choose from the available language versions to present your content.
3- You can use third-party services like Transperfect and easily automate your translation process.
4- If your budget restricts you to translate in all languages at the same time, you can still target to go live batch-wise. Create the language and culture versions and maintain a default language version to which all languages and cultures will direct. You can then change the content of the page as the translation jobs are done.
Here are 6 reasons how your multilingual Sitecore website can boost your Global presence:
Increase Sales: If you are dealing with a global product, you must serve the same in your user’s local language. You can reach a variety of new clients and markets with an introduction to a new language. This increases your customer base as well as sales.
UX Friendly: A multilingual website is an effective way to target the right user experience for your visitors. With the right user experience, a business is considered customer-centric. This also helps build your brand.
SEO Friendly: A website in different languages is considered good for your SEO. Such websites get good search engine rankings. This helps build your traffic organically.
Stay in Competition: There is a lot of competition out there and to survive and be the best you need to make yourself available for all different markets and users. A multilingual website is what you need.
Google My Business: You can boost your local presence via multilingual websites and make yourself available to your customers via services like Google My Business.
Market Globally: Not all customers are the same and not all markets/country audiences are the same. Create a tailored marketing plan for the different audiences/countries you are targeting.