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Harmonizing SEO and Human Experience Optimization (HEO): A Comprehensive Guide
In the dynamic landscape of digital marketing, achieving success requires striking a delicate balance between search engine optimization (SEO) and providing an exceptional human experience. While SEO focuses on optimizing content for search engines, prioritizing user experience ensures that content resonates with human audiences. This blog explores strategies for seamlessly blending SEO and human experience…
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Google’s Algorithm Update: Navigating the Shift Away from FAQ Page Preference
With the latest Google Algorithm update, Google has decided to not give preference to FAQ pages in search results. I don’t even have a count on the number of pieces of advice I would have given in the past to include FAQs in a website to get preferences in FAQ pages. This change marks a…
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Step-By-Step Guide To Add HrefLang Tag To Your Sitecore Website
What is Hreflang Tag? The hreflang tag is an HTML attribute used to specify the language and regional targeting of a webpage. It is primarily used for international and multilingual websites to indicate the language and geographical variations of content available on different versions of the same page. The hreflang attribute is typically added to…
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SEO/HEO Friendly URL Structure for your Sitecore Website
In continuation of my last blog where we spoke about HEO (Human Experience Optimization) which I regard as the next level of SEO (Search Engine Optimization), today I would like to introduce some SEO/HEO friendly URL Structures. These are a few questions that I have continuously answered for my client from time to time. Does…
