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Search Is Evolving—Are You Optimizing for Answers or Just Rankings?
Traditional SEO is losing ground. We’ve spent decades optimizing for blue links on Google. But users aren’t clicking anymore—they’re getting answers directly from AI tools like Google SGE, ChatGPT, Perplexity, and voice assistants. Welcome to the new world of Answer Engine Optimization (AEO)—where the goal isn’t to rank, it’s to be the answer. Why AEO…