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Add Strategic SEO Value To Your Sitecore Conversations
Whether you are starting a Sitecore project from scratch or upgrading your existing website, focusing on a few strategic SEO topics will add value to your website launch and marketing. Including these topics well in advance will ensure that we are building the website and helping our customers find us on search engines. Typically, we…
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How To Use Sitecore To Enable Account-Based Marketing Strategies?
Imagine you are an advertising agency that helps clients advertise their products and services on television. It is not wrong to say that all the businesses out there can be your clients, but don’t you think if your marketing and sales department focus on all these prospects at the same time, it can be difficult…
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Benefits of Using Sitecore Experience Commerce (XC)
Being a Product Owner, it is important to understand the different options available when it comes to e-commerce. It does not make any difference if you build another e-commerce website but what changes the game is the type of website you build. After working on different technologies, I would like to share the benefits of…
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How Multilingual Sitecore Websites Can Boost Your Organization’s Goals?
With a global presence, organizations need the flexibility to have a multi-language website. Whether you are trying to obey a law or want to meet your sales target, having a presence in a different language ensures that you reach your users from various countries in their preferred communication language. Sitecore gives you the wings to…
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How to use Sitecore to meet the Web Vitals Standards and rank well on Google?
What are Web Vitals and why do they matter? Web Vitals or Core Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. The initiative was announced in May 2020 and is expected to be a critical ranking factor…
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How does it feel to be a first-time Sitecore MVP?
Everyone has that “pinch me” moment, and this is one of mine. It was surreal checking my Inbox and seeing that I received a message that I was selected as a Sitecore MVP. My first reaction was sheer elation – I couldn’t stop smiling and jumping up and down. As I was trying to absorb…
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SEO/HEO Friendly URL Structure for your Sitecore Website
In continuation of my last blog where we spoke about HEO (Human Experience Optimization) which I regard as the next level of SEO (Search Engine Optimization), today I would like to introduce some SEO/HEO friendly URL Structures. These are a few questions that I have continuously answered for my client from time to time. Does…
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LinkedIn Retargeting For Your Sitecore Website Visitors
LinkedIn is a powerful platform for B2B marketing. You can target your audience organically through your company’s LinkedIn page or channel your marketing efforts via its campaign manager. If you are into digital marketing for a Sitecore website, you should leverage this platform for paid advertising and retarget in a few easy steps. How to…