Hi, I’m Rachna Gupta.
I’m a digital marketing and product leader with more than 18 years of experience helping organizations get more from their websites. Today my work and writing focus on one question: how do enterprise brands stay visible and trusted as discovery moves from search results to AI-generated answers?
What I write about
- Sitecore: getting real value from your DXP, from personalization and search to forms, analytics and AI readiness.
- AEO and GEO: how answer engines such as ChatGPT, Google AI Overviews and Perplexity choose what to cite, and what teams can do about it.
- AI-era digital experience: agent-mediated discovery, llms.txt, structured content, privacy and trust.
- Privacy and Trust: How organization should focus on privacy by design while designing different web assets.
What I bring
- Competitive benchmarking and digital maturity audits
- Ownership of website design, architecture, UX and performance
- SEO, AEO, site search tuning and content audits that close gaps and remove redundancy
- Lead generation: registration and opt-in forms, landing page templates, SEM and display campaigns
- Analytics and management reporting, plus content and data integration with CRM and event systems
I’m a regular at industry events such as Sitecore Symposium and the ANA conference, and I share my takeaways here on the blog.
Let’s connect
The best way to reach me is on LinkedIn. I’m always happy to talk about Sitecore, AEO and AI search, speaking opportunities or collaborations.
New here? Start with AEO & AI Search or browse all posts on the blog.