Being a Product Owner, it is important to understand the different options available when it comes to e-commerce. It does not make any difference if you build another e-commerce website but what changes the game is the type of website you build. After working on different technologies, I would like to share the benefits of using Sitecore Experience Commerce for your eStore.
Why Choose Sitecore Experience Commerce
Sitecore Experience Commerce (XC) empowers marketers and merchandisers to fully personalize the end-to-end shopping experience – before, during, and after the transaction. The Sitecore Experience Commerce solution provides all the tools you need for managing your e-commerce storefront.
1- Sitecore Experience Commerce (XC) gives you a way to build an end-to-end user experience estore for your customers. The platform gives you the capability to build a journey for your customers that starts before they select your products or services, helps strengthen the process during the transaction period, and nurtures your relationship even after it is complete.
2- With the help of Sitecore Experience Commerce (XC) Business Tools, you can easily manage all your merchandising needs from a single user interface. You can manage your catalogs and categories well to define the navigation of your eStore. You can create master products and define variants under them. If you wish to sell different products as one product, you can do the same using product bundles.
3- The platform supports the creation and management of inventory sets. You can create inventory sets and place the sellable products in more than one category. You can divide the total number of products into more than one category, transfer the products from one category to another in case the item is low in another category, or set the dates for preorders and backorders. You can even manage the quantity a customer can purchase in your estore.
4- As an eStore owner if you wish to run promotions from time to time for your customers, then this platform is perfect for your needs. It gives you the flexibility to create and manage promotions for the shopping cart and sellable items. You can use promotional rules to set a promotion based on catalog, shop, validity date/time, or the customer order history. You can use multiple qualifications for a promotion. The customer can use more than one promotion on the cart if provided.
5- Manage Pricing – Using Sitecore Experience Commerce (XC), you can set the sellable items’ prices through price books containing price cards. Using price cards, you can also manage price snapshots where you can define the schedules for pricing changes.
6- The most important element of an eStore is its capability to manage orders. Sitecore Experience Commerce (XP) allows you to manage all aspects of the order life cycle. This includes payment, fulfillment, pending orders, and managing returns and refunds.
7- You can manage your customer records well via your Sitecore Experience Commerce (XP) eStore. The customer records are linked to the customers’ order history. You can easily edit the basic details for your customers and track the orders that they have placed.
8- It provides the marketers with the important cross-sell and upsell capabilities that help businesses increase sales. Using these capabilities, you can show your customers related products or suggest to them products that are superior in quality/price.